Restricted from paid ads, Rebel grew through owned channels — email flows and SEO built around high-LTV repeat customers in a restricted industry.
As a cannabis retailer, Rebel was locked out of mainstream paid ads. Growth had to come from owned channels and the customers most worth keeping.
Email flows and SEO built around high-LTV repeat customers: lifecycle automation, segmentation by recency and value, and content that ranked in a restricted industry — with compliance-first list hygiene.
+78% revenue growth with zero paid ad spend, by maximizing high-LTV customers through email and SEO.
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